444p Privacy Policy

1 Who We Are

444p ("the Platform", "we", "us", "our") is an internationally licensed online casino and sports betting platform accessible at 444p.app. 444p is the data controller responsible for the personal data of players and visitors who use the 444p platform. For the purposes of this Privacy Policy, "personal data" means any information that identifies or could reasonably be used to identify a natural person — including, but not limited to, names, identification numbers, contact details, financial information, and behavioural data generated through use of the platform.

444p operates under an international gaming licence and is subject to data protection and anti-money laundering obligations that require the collection, processing, and retention of certain categories of personal data from all registered account holders. These obligations are non-negotiable and take precedence over any individual deletion or restriction request that would conflict with them.

2 Personal Data We Collect

444p collects personal data from players through several channels: directly at the point of account registration and during the KYC verification process; automatically through your use of the platform; and, in limited circumstances, from third-party service providers such as payment processors and identity verification agencies. The categories of data 444p collects include:

3 How 444p Uses Your Personal Data

444p processes your personal data only for the purposes listed below. Where a purpose requires a specific legal basis, that basis is identified in Section 4 of this Policy.

• Account administration: Creating, maintaining, and closing your 444p account; processing deposits and withdrawals; managing bonuses and promotional credits; responding to support requests and complaints.
• Identity and age verification (KYC): Confirming that you are at least 21 years of age and that your identity matches the information provided at registration, as required by our licensing obligations.
• Anti-money laundering (AML) and fraud prevention: Monitoring transactions and gameplay patterns to detect and prevent money laundering, terrorist financing, fraud, collusion, and other financially criminal activity, as mandated by our international gaming licence.
• Responsible gaming monitoring: Identifying players who may be displaying signs of problem gambling and proactively offering responsible gaming tools, limit-setting options, or support information where appropriate.
• Platform improvement and analytics: Analysing anonymised and aggregated usage data to understand how players interact with the platform, identify technical issues, and improve the overall player experience.
• Legal and regulatory compliance: Fulfilling obligations under our gaming licence, responding to lawful requests from regulatory or law enforcement authorities, and maintaining records as required by applicable law.
• Marketing communications (where consented): Sending promotional emails or in-platform notifications about 444p bonuses, new games, or platform features — only where you have given explicit consent and have not subsequently withdrawn it.

4 Legal Basis for Processing

444p relies on the following legal bases when processing your personal data:

• Contractual necessity: Processing that is necessary to perform the contract between 444p and you — including account registration, transaction processing, and customer support.
• Legal obligation: Processing that is required to comply with applicable laws and our international gaming licence conditions — including KYC identity verification, AML transaction monitoring, and record-keeping obligations.
• Legitimate interests: Processing for fraud prevention, platform security, abuse detection, and anonymised analytics, where 444p's legitimate interests in operating a safe and fair platform do not override your fundamental privacy rights.
• Consent: Processing for direct marketing communications, non-essential cookies, and any other purpose where applicable law requires your freely given, specific, and informed consent. You may withdraw consent at any time without penalty.

5 Third-Party Data Sharing

444p does not sell, rent, or trade your personal data to any third party for commercial purposes. 444p shares personal data only in the following limited and controlled circumstances:

• Payment service providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT payment processors receive the transaction data necessary to execute deposits and withdrawals. Each provider is independently regulated and operates under its own data protection obligations.
• KYC and identity verification providers: Third-party identity verification services receive the identity documents you submit during KYC verification for the purpose of document authentication and fraud screening.
• Game content studios: Licensed third-party game providers may receive anonymised session identifiers to maintain game integrity and resolve technical disputes. They do not receive your name, contact details, or financial information.
• Cloud infrastructure and data hosting providers: 444p uses contracted cloud infrastructure providers to host platform data. These providers act as data processors under binding data processing agreements and may not use your data for any purpose beyond the scope of those agreements.
• Regulatory and law enforcement authorities: 444p will disclose personal data to governmental, regulatory, or law enforcement bodies where required to do so by a legally binding order, court order, or regulatory requirement — including reports made under AML obligations.

6 International Data Transfers

444p operates internationally and, as a result, your personal data may be transferred to and processed in countries outside of Pakistan. This is particularly relevant in respect of cloud infrastructure hosting, game studio integrations, and KYC verification services, which may be located in various jurisdictions globally.

Wherever personal data is transferred internationally, 444p takes appropriate steps to ensure that the transfer is conducted lawfully and that the recipient provides an adequate level of protection for your data — whether through binding contractual clauses, data processing agreements, or reliance on the adequacy decisions applicable to the recipient jurisdiction. 444p does not transfer personal data to jurisdictions where it cannot ensure an equivalent standard of protection to that applied within its own platform infrastructure.

7 Data Retention

444p retains personal data for the minimum period necessary to fulfil the purpose for which it was collected, subject to any longer retention period required by law or by the conditions of our international gaming licence. The following general retention guidelines apply:

• Account and identity data: Retained for the lifetime of your active 444p account and for a minimum of five (5) years following permanent account closure, in accordance with standard AML record-keeping requirements.
• Financial transaction records: Retained for a minimum of five (5) years from the date of each transaction, as required for AML compliance and financial audit purposes.
• Gaming activity logs: Retained for a minimum of three (3) years from the date of each session or wager, to support dispute resolution, responsible gaming monitoring, and regulatory audits.
• Customer support communications: Retained for two (2) years from the date of the final communication in any support thread, unless the communication forms part of a formal complaint or legal proceeding, in which case it is retained for the duration of that proceeding plus one (1) year.
• Marketing consent records: Retained for the duration of consent and for one (1) year following its withdrawal, as evidence of the consent lifecycle.

Upon expiry of the applicable retention period, 444p will securely delete or irreversibly anonymise your personal data so that it can no longer be attributed to you as an individual.

8 Cookies & Tracking Technologies

The 444p platform uses cookies — small text files stored on your device — and similar tracking technologies to ensure the platform functions correctly, to maintain your session state, and to gather anonymised analytics data. 444p uses the following categories of cookies:

• Strictly necessary cookies: Required for the platform to function. These include session authentication tokens, CSRF protection tokens, and load-balancing identifiers. These cookies cannot be disabled without breaking core platform functionality.
• Functional cookies: Remember your preferences such as language selection, display settings, and responsible gaming reminder intervals. These improve your experience but are not essential to basic functionality.
• Analytics cookies: Collect anonymised data about how players navigate the platform — such as pages visited, time on page, and technical errors encountered — to help 444p improve the player experience over time. No personally identifiable data is included in analytics reports.

444p does not use third-party advertising cookies, social media tracking pixels, or any technology that tracks your activity outside of the 444p platform. You may manage your cookie preferences through your browser settings at any time, though disabling strictly necessary cookies will impair or prevent access to the platform.

9 Security Measures

444p implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:

• 256-bit SSL/TLS encryption on all data transmitted between your device and the 444p platform.
• Encryption of sensitive personal data fields — including identity document references and financial data — at rest within the 444p database infrastructure.
• Role-based access controls ensuring that only authorised 444p staff with a legitimate operational need can access player personal data.
• Regular penetration testing and vulnerability assessments conducted by qualified third-party security professionals.
• Multi-factor authentication requirements for all 444p staff accessing systems that contain player personal data.
• Automated monitoring and alerting systems that detect and respond to anomalous access patterns or potential data breach events.

10 Your Data Rights

As a player whose personal data is processed by 444p, you hold the following rights in respect of your information. To exercise any of these rights, contact 444p support at support@444p.app. 444p will respond to all valid rights requests within thirty (30) days of receipt.

Please note that certain rights are subject to exemptions where 444p is required to process your data to comply with a legal obligation — for example, AML record-keeping requirements that override erasure requests. 444p will clearly explain any such exemption when responding to your request.

11 Children's Privacy and the 21+ Rule

The 444p platform is strictly for users aged 21 years and above. 444p does not knowingly collect, process, or retain personal data from any person under the age of 21. The platform's registration process includes mandatory date-of-birth verification, and KYC identity verification confirms age against government-issued identification documents prior to the activation of real-money play.

If 444p becomes aware that personal data has been collected from a person under the age of 21 — whether due to a registration error, document forgery, or any other reason — that account will be closed immediately, any winnings will be forfeited, the original deposit amount will be returned to the verified payment source, and all personal data associated with the underage account will be deleted (save for records required to be retained for AML and regulatory reporting purposes).

12 Changes to This Privacy Policy

444p reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, or the platform's data processing practices. The updated Policy will be published on this page with a revised "Last Updated" date. Where amendments are material, 444p will endeavour to notify registered players via in-platform notification or by email to the address on file.

Your continued use of the 444p platform following the publication of an updated Privacy Policy constitutes your acknowledgement of the changes. If you disagree with any updates to this Policy, you should discontinue use of the platform and contact 444p support to request account closure.

13 How to Contact 444p About Your Privacy

If you have any questions, concerns, or requests relating to this Privacy Policy or to 444p's data processing practices, please contact the 444p data protection team through any of the following channels:

• Email: support@444p.app — please include "Privacy Request" in the subject line for fastest routing.
• Live Chat: Available 24 hours a day, 7 days a week via the chat icon within the 444p platform.
• Response commitment: 444p will acknowledge all privacy-related enquiries within 48 hours and provide a substantive response within 30 days of receipt.

This Privacy Policy was last reviewed and updated on 1 January 2026. Players are encouraged to review this page periodically to stay informed of any updates to 444p's privacy practices.